Do people even pay attention to letters they receive from non profits and ministries? Has direct mail run its course? Some say so, but we say… if you’re seeing profitable donations coming in from your direct mail efforts, don’t stop.

NOW, we all agree that many direct mail pieces often leave a lot to be desired, so instead of declaring the entirety of direct mail dead, let’s focus on improving it. Putting together a brilliant direct mail appeal requires a lot of steps and great attention to detail, and sometimes really important elements get skipped over—we get it.

Here to help you is our handy-dandy Elements of a Great Appeal download. In this download, we’ll cover everything from content to design to strategy to help you put together a stunning package that’ll spike the donation dollars.

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8 Social Media Best Practices 8 Social Media Best Practices