New donors can be hard to come by.
Even though oodles and oodles of people scramble to get their year-end gifts in right before the New Year’s fireworks go off, many nonprofits still struggle meeting their giving goals by the end of the year.
But here’s something we want you to think about—while year-end giving can and should be a big part of your donation goals, we don’t want you to put all your eggs in that one basket that’s still 11 months away. Instead, by cultivating the givers that you gain throughout the year, you can grow individuals to monthly or major donors while simultaneously taking a little bit of the pressure off of year-end giving.
Consider this: how many times do your new donors give a one-time gift only to never return or make another gift?
It can be downright discouraging.
That’s why we created the New Donor Welcome Kit. We don’t think the donor gold hides just inside year-end giving, but also inside cultivating current donors to return and give again or move up a level in giving.
We want you to make the most out of every donor interaction that you have, and all of that takes just a little bit of work.
In our FREE New Donor Welcome Kit, you’ll find all the tips and tricks you need to set up a thoughtful onboarding campaign to welcome new donors to your organization, teach them your values and make them aware of your needs. The presence of an onboarding process is not only helpful in showing people who you are, but it also keeps your new donors plugged in and reminded of your mission. All of which is so valuable in retaining your donors and making sure that your donors don’t drop off after a one-time gift.
It’s never too late to begin. Download the kit and start cultivating your donors today!