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The A Group
2020 Marketing Trends
January 15, 2020
When we were all kids and imagined the year 2020, I would bet we all had thought we’d have flying cars and robotic maids who clean our houses by now (well…we sort of do have robots who...
Last Minute Fundraising Tips for End-of-Year Giving
December 18, 2019
30% of all giving occurs in December. Do you want to hear a more surprising statistic? ...
The Two Key Components to Every Brand
December 11, 2019
What are the two key components to every single brand? ...
Giving Tuesday Happened: Now What?
December 4, 2019
Black Friday came and went. Cyber Monday deals helped us complete our Christmas gifts. And Giving Tuesday was hopefully an encouraging day for your nonprofit as people pitched in for the...
How Gratitude Impacts Your Leadership and Teams
November 20, 2019
How are you feeling right now? No, really. Stop for a moment to take a deep breath and think about how you’re really feeling at this very second (this is where you stop reading any...
#GivingTuesday FREE Toolbox
November 6, 2019
#GivingTuesday is just around the corner, and this year it’s celebrating its 8 year anniversary. Are you ready to take advantage of this global day of giving? ...
4 Ways to Step Up Your Creativity
October 30, 2019
Churches and nonprofits seem to have a constant pressure to always be on the leading edge of creativity. You feel like you have to have the most eye catching social media post, the most...
2020 Marketing: Part 1
October 23, 2019
How is your nonprofit doing with its marketing efforts? Sadly, just being on Instagram and having a pretty website just doesn’t cut it anymore in this everchanging world of technology and...
The One Thing Every Team Must Have
October 17, 2019
If I were to ask you what characteristic must be present for any relationship to be successful, you might say things like… ...
How to Tell a Compelling Story For Your Brand
October 9, 2019
What would you say is your favorite movie? While we all have different opinions on what our go-to film is, there is likely one consistent among them all: compelling storytelling. ...
What Is Brand Messaging & Why Does It Matter?
October 2, 2019
We talk about “messaging” a lot around The A Group, in our blog posts and on our podcast. While we understand and value its crucial role and the value it brings to organization’s...
4 Ways to Avoid Mission Creep
September 25, 2019
Nonprofit mission creep- what is it? You may be unfamiliar with the terminology, but you are likely very familiar with the definition. Mission creep happens when a nonprofit strays beyond...